The Musician’s Basic SEO Account Creation Checklist

Below, I’ve listed my Top ___whatever the count is IDK___ Recommended Sites for any aspiring Artist or Business Professional in the Music Category/Industry/Niche’/Space;

Twitter – most powerful link in social media right now. Twitter is currently the only social media platform that Google “live indexes.” A few good Tweets from strong accounts in the Music Industry will often double, triple or even quadruple your traffic.

Twitter Marketing, Branding and Management;

SoundCloud – if I took Spotify, Facebook, MySpace AND ReverbNation… scrambled them all together and simplified it I’d likely get reverb nation. Their to the music industry what the Drew League is to the National Basketball Association: A place where undergrounds welcome the main-streamers. Great Users.

SoundCloud Marketing & Consulting;

TwitMusic – an extension of Twitter, specifically geared towards musical acts. This is just a site I would stay familiar with. Uses Twitter login so no new account needed.

TwitMusic Marketing & Consulting; 

Spotify – there’s almost no reason this site should not be in your arsenal. It’s easy to sign-up,  widely used as a utility app to stream music, gives the artist a possible venue/channel/outlet if they so choose.

Spotify Marketing & Consulting;

YouTube – if Google owns YouTube, and you have any aspirations of your site being found via a Google Search, this one is kinda a big deal. In just over a decade, YouTube has been a Top 3 most visited site, with the longest visits internet-wide, just to name a few. I rest my case. End of story.

YouTube Branding, Marketing and Management;

Instagram – Facebook owned and operated.  This image sharing site (primarily) is by far the easiest to connect (has the most and most used gallery plugins so you can display them on your site by what we call “embedding” the image hosts code). Not only does it translate well with your website, it also allows it’s users to share simultaneously across Twitter, Tumblr, Swarm, Facebook, Flickr and more the same time you post on your Instagram feed.

Facebook and Instagram Branding, Marketing and Management;

Reverb Nation – The shortest and likely best way I can describe Reverb; it’s like if MySpace and LinkedIn had a baby. Semi-professional social media for musicians,  and any other walk of life that breathes the stuff.

Reverb Nation Marketing & Consulting;

DopeTracks – new, hip/hop based forum platform that’s everything a social network was before it was a social network. Plus, forums build solid followings. Meaning not only does it open a door to a higher converting, more loyal traffic source. It give your website a nice little boost (as long as your active within the forum community).

DopeTracks Marketing and Consulting;

MySpace – there are two reasons MySpace makes this list. One, it’s one of the oldest and most authoritative domains pertaining to music, still relevant on the web today. They have almost become the underground mainstream site. The only music based site I know of that all but dropped their first haul of loyal users, took a break, went on hyatis and then returned to claim the next generation (successfully).

Myspace Marketing and Consulting for small to medium sized business with products and/or services.

Recommended SEO Properties (sites to at least sign-up/create an account for):

(a.)SoundCloud (http://soundcloud.com/)
(b.)ReverbNation – (http://www.reverbnation.com/)
(c.)MySpace – (http://myspace.com/)
(d.)MTVartists – (https://artisttool.mtv.com/login/auth?signIn=true)
(e.)Tumblr – (https://www.tumblr.com/)
(f.)Spotify – (https://www.spotify.com/us/)
(g.)Flickr – (http://flickr.com/)
(h.)YouTube – (http://youtube.com/)

Just by creating an account, adding a profile photo, basic information and **your website link** takes no more than a few minutes per site. It should take NO MORE than an hour to complete the entire list. Doing so will not only have you well positioned to syndicate your material to the music world. It will give your site enough relevance to begin establishing itself in Google (and other’s) search results, thus increasing overall site traffic. You’d basically be a fool not to do this.

Resource Links:
~ http://www.shadesofsolveig.com/2015/01/20/2105-social-media-checklist-for-musicians/

~ {infographic} http://dawcast.com/top-10-social-media-sites-for-musicians-to-focus-on-infographic/

   (a.)Twitter
   (b.)SoundCloud
   (a.)Google Plus
   (b.)Pinterest
   (a.)Facebook
   (b.)LinkedIn
   (b.)Instagram
   (a.)Reverb Nation
   (b.)BandCamp
   (a.)Tumblr

Landing Page Psychology for the Beginner

 

Try Before You Buy

Generally this is going to be used when attempting to capture personal information. At the absolute least, it’s something that requires not only an “action” from the user, but the end result will be (essentially) a “giving up” of something the user has to get something in return. Most online marketers are focused on the payment first; this isn’t always the correct thinking, as most users need to be “sold” a few times before really committing to anything. Offering something as simple as a “preview” and “download button,” even the option to “sample” will often soften the user, lessen risk, and ultimately lead the user to a higher overall rate to convert. Continue reading “Landing Page Psychology for the Beginner” »

Motivational Monday – DYI path to a better tomorrow

Delray Beach, Florida - Bruce Breton

HOW TO: Motivate yourself, Motivate a group or Motivate someone else entirely:

Below I have listed three questions/rules I am attempting to apply and practice for self motivating groups, individuals and self. This example is to be applied in average (uncomfortable but realistic) circumstances.

 

Can I do it?

Do I have the time, the knowledge and the training to do what is asked of me to do…

Will it work?

Do I believe that the behavior will lead to the ultimate outcome…?

Is it worth it?

Do I believe the juice is worth the squeeze? Will the destination be worth the hassle… Continue reading “Motivational Monday – DYI path to a better tomorrow” »

Successful Ways of Advertising your first, next or last eBook!

Bruce Breton Ebook 101

 eBook Marketing 101

As Brian Carter of Moz states “Facebook Ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.”

The following properties are GREAT STARTERS to eBook marketing:

  • Social Media (Major Brands) Ads – I know a few gentlemen that use this form of advertising not only to pay their bills but also to live more than “comfortably.”
  • Google AdWords – There is always an “old yeller,” tried and true.  The problem here is that the bill, like age in general, gets quite expensive.
  • On Site Popups – This is generally used in content locking or “to view more provide your…” email among other things. This is more for people with a website but, there is more than one way to make this possible.  Companies like Slide Share and others allow you the opportunity to “only make available to specific people” OR “name your price per download,” which now provides exclusivity if that’s your game.
  • Contributing as Guest Writer – Say something like “I’m working on an eBook about personal note writing, and I plan to contact a major fine stationery company to see if we can collaborate.”
  • Retargeting –
  • Social Media Marketing – I once showed a person how to generate likes upwards of 400% greater per day for free, based solely on sweat and insomnia. This occurred one, because I hate losing more than I want to win and two, because anyone can create a following if they understand the demographic and extend yourself and your (new) brand to each and every person they may believe to be in that demographic.

Continue reading “Successful Ways of Advertising your first, next or last eBook!” »

Snapchat: Tool for ALL

Snapchat - The New Sales Marketing Tool

Social Media Marketing has become digital “word of mouth.”

Top in it’s class for this year (and years to come) Marketing and Digital Business Development Tools.  Snapchat is the future of every single shred of a new generation. Many will disagree. To be perfectly clear, the great majority of SEO’s, Marketers and Social Media professions will disagree.  Unfortunately, people (whether a pro in the field or not) often fear what they don’t understand or, what they don’t think they have time to… Fortunately for myself and a select few certain that communication is the strongest skill anyone can acquire, the masses believe it should be shared as often and clear as possible. The bubble has yet to burst… This is only the begining. Continue reading “Snapchat: Tool for ALL” »

Business Development Training

20150803_210801

Definition of a true Entrepreneur:

A person that lives it; in the same breath I’d describe them with the ability to exibit a thicker skin while they endure all that encompasses looking like an idiot. They are commonly thought of as a bit over the top and crazy. All the while they have the faith, belief and the expectations of becoming a visionary. They truly seek opportunity and therefore it finds them.

I cant describe just how much I love Business Development (ditigal mostly). Something I hadn’t quite learned was the “business side of the business” as someone once put it. Continue reading “Business Development Training” »

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